Next phase · Free trial campaigns · September 2026

New Offer, New Engine

Your free trial, in front of the companies most likely to take it up. Every company deep researched, scored and placed in a segment. The best fits get a message built on what we found, a landing page made for their segment and one clear ask: start the trial.

Small end of the market

What stays

The video-led outreach works. We're sticking with it.

A personal page with a video
Sent on LinkedIn, then email
People respond

The segments

3 Segments, 1 Offer

Week 1

Start with the people who already know you. Everyone who accepted a connection and never said no, plus the 24 deals in Backlog and Nurture, gets the trial offer from the profile they already know.

A

No platform yet

Small UK companies where the founder, the MD or a first People hire still owns manager development.

The reason to try it

Manager development with nothing to buy first and no budget to find.

Sent by Farley, in a founder's voice

B

Growing fast

Companies whose headcount jumped in the last year, that are hiring hard, or that have just raised.

The reason to try it

Growth makes new managers. Start their habits before the bad ones set in.

Sent by Inken

C

New in the People seat

HR and People leads in their first six months, at companies in the same size bands.

The reason to try it

An early win in a new job, with no business case to write.

Sent by Inken

Testing across all three Managers-to-be, not just managers Starter HR platforms like CharlieHR

The engine

How every lead is sourced, scored and processed

Built and running on our outbound work now. Week 1 adapts it to your segments.

Included

Your landing pages, redesigned and rebuilt for these segments.

  1. 01

    Build the universe

    UK companies from Sales Navigator, AI deep research and Apollo, merged into one list. The 2,000 or so people already contacted, your clients, competitors and your Do Not Contact list come out first. What's left is filtered to the companies that fit your three segments.

  2. 02

    Check the register

    Matched to Companies House: still trading, age, board, headcount filed year on year, and share issues that often mark a raise. The website is proved to be theirs.

  3. 03

    Research each one

    AI reads the website, LinkedIn and recent news for each segment's signals: hiring, growth, a new People lead, a learning platform already in use.

  4. 04

    Score and sort

    Scored out of 100 on criteria we agree with you, placed in a segment, then marked Ready, Review or Out.

  5. 05

    Write the reason

    One line on why they are hearing from you now, marked proven or inferred. Nothing inferred is written as fact.

  6. 06

    Send and sync

    LinkedIn first, then email if they don't connect. A reply on either stops both and lands in your Notion CRM.

What each lead sees

A reason, an offer and a page

Short messages that open on the reason line and link to a page built for that person, with the video for their segment and a button that starts the trial.

InkenManageable

LinkedIn message

Hi Sam,

Saw the team has grown from 38 to 61 this year, with two team lead roles open.

Manageable Plus is free for your whole team for {trial length}. No call, no business case.

Your page, with a short video: inken.manageable.works/sam-4c1e9a07b2

Their name Reason line, proven Trial length, yours to set Their own page
inken.manageable.works
Segment B · Growing fast

Sam, your new managers, off to a good start

Start your free trial

Illustrative. Names, details and video lengths are made up.

Timeline

Warm start in week 1, cold segments from week 2

  1. Week 1from 29 Sep

    Set up and warm start

    • Segments and scoring agreed
    • Scripts out, Farley records by 28 Sep
    • Warm start sends once your link is live
    • Universe build begins

  2. Week 2

    First segment live

    • Researched, scored and written
    • Pages switch to the trial
    • LinkedIn live for Farley and Inken

  3. Weeks 3 and 4

    All three segments live

    • The other two segments follow
    • Email restarts on warm inboxes
    • First weekly read by segment

  4. Month 2 on

    Optimise and refresh

    • More of what signs up and gets used
    • Universe refreshed each month
    • Conversion read as trials end

How we'll know

Accept and reply rates stay tracked against the 24.7% and 10.7% baseline.

Trial sign-ups
Trials in use
Trials that convert

To start

Four things from you, then we go

  • The trial itself: its length, what's included and what happens when it ends.
  • A sign-up link that starts a trial without a call, with Inken picking up anyone who replies instead.
  • The videos, recorded from our scripts. Farley's before 28 September (if Farley is recording this time).
  • Trial activity by company each week, so results read all the way from sign-up to paid.

Terms

£2,000a month

Same as today.

  • Monthly rolling from 29 September, when the first three months end.
  • Four weeks' notice, either side. If budget gets tight or it isn't working, you can stop. No tie-in.
  • Everything in this plan included, tooling too.